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Content Marketing

How Marketers Determine What Content Will Interest Their Audience, October 2014 [CHART]

Marketers were most likely to do this by looking at performance data of past content and campaigns.

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Time Marketers Spend Planning Social Content, October 2014 [CHART]

US marketing execs were most likely to say their companies created Twitter content on the same day.

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LinkedIn Demographics [TABLE]

Some 28% of online adults are LinkedIn users, up from 22% in August 2013.

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Pinterest Demographics [TABLE]

Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013.

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Instagram Demographics [TABLE]

Some 26% of online adults use Instagram, up from 17% in late 2013.

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How Gamers Want To Get Their Video Games, October 2014 [CHART]

Video gamers were most interested in a Netflix-style service for digital downloading.

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Priorities For Improving Email Marketing ROI In 2015 [CHART]

Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.

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McDonald's Archenemies: Mickey D's vs Chipotle?

McDonald’s appears to be getting a jump start on Valentine’s Day with their cute new commercial, Archenemies.

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US Tablet Video Viewers, 2013-2018 [TABLE]

The size of the US tablet video-viewing audience is nearly as large as that of the smartphone video-viewing audience.

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Top Devices Used To Stream Video, June 2014 [TABLE]

Laptop computers were the most common device used to stream videos.

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