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Content Marketing

Twitter Video & Social Video Metrics

Twitter’s much-anticipated native video upload capability is rolling out to everyone. While video is the new big thing, video metrics continue to underwhelm.

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Mobile Downloads & In-App Revenues, 2013-2016 [TABLE]

Ebook sales will reach $4.25 billion in 2015, accounting for 43.3% of US mobile download and in-app revenues in 2015.

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Mobile Game Revenues By Venue, 2013-2016 [TABLE]

Mobile content revenues in the US will total $9.82 billion in 2015, a 10.3% increase from 2014.

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Television & Streaming Video Penetration, 2012-2014 [TABLE]

34% of US households have streamed digital TV and video.

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Amazon As A Streaming Videos Service, May 2013-September 2014 [CHART]

Over 50 million people consider themselves Amazon Prime members.

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Primary Content Sharing Channel By Device, Q4 2014 [CHART]

Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.

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Growth In Content Sharing Channels, Q4 2014 [CHART]

Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme.

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Mobile Millennials Expectations For Brands Technology Use, February 2015 [CHART]

Mobile Millennials are more likely to expect brands to have a mobile-friendly website or app than they are to expect brands to have a social media presence.

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Top Ways People Would Use Wearables, December 2014 [CHART]

Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.

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Most Socially-Shared Content By Type [INFOGRAPHIC]

Infographic - Most Socially-Shared Content

This infographic by looks at the most popular types of content shared on social media based on sharing data from 220,000 articles from 11 vertical industries.

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