Content Marketing
Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
Read MoreSubject Line Abuse
You see it all the time, unfortunately: Subject lines that are designed to trick, rather than entice you, to open the email.
Read MoreTop Online Marketing Priorities For 2015 [CHART]
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
Read MoreHow Adoption Of HBO Go-Like Services Affects Cable Choices, November 2014 [CHART]
Viewers showed high interest in subscribing to premium channels online without having a pay TV subscription.
Read MoreMost Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]
43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.
Read MoreTop Obstacles To Email List Growth, January 2015 [CHART]
Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.
Read MoreDove’s #SpeakBeautiful Campaign
Dove earned more than 51,000 tweets using the #SpeakBeautiful hashtag during The Oscars.
Read MoreHow B2B Marketers Ensure Messaging Consistency, December 2014 [CHART]
B2B marketers were most likely to depend on templates and tools to reinforce training to maintain message consistency.
Read MoreSocial Channels B2B Marketers Use For Professional News, August 2014 [CHART]
US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites.
Read MoreBest Social Channels For Distributing B2B Content, August 2014 [TABLE]
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.
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