Content Marketing
Keep Marketing Personas Alive, The Serial Podcast Way
How do content marketers keep their personas alive after they’ve created them? The popular Serial podcast may hold some clues.
Read MorePost-Event Social Media Marketing, September 2014 [CHART]
For post-event social media marketing, marketers focused on reliving highlights of the experience and leveraged influencers.
Read MoreGoogle’s Mobile Website Deadline
Google has been emphasizing the importance of mobile-friendliness as a ranking factor in mobile search for years. It has also been generally accepted among us search engine marketers that mobile-friendly websites likely get a boost in desktop search visibility, as well.
Read MoreTV Binge- vs Marathon-Viewing Frequency, November 2014 [CHART]
55% of US TV viewers marathon-viewed at least occasionally, with 21% doing so frequently.
Read MoreMost Effective & Difficult Types Of Content Marketing, March 2015 [CHART]
Videos are a particularly challenging content type to create, although respondents also see value in them.
Read MoreStreaming Video On-Demand Penetration By Income, November 2014 [CHART]
4 in 10 US TV homes had access to at least one subscription video on demand service as of November 2014.
Read MoreChannels In Which B2B vs B2C Marketers Can Prove ROI, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreTypes Of TV & Online Video Watched By Young Millennials, November 2014 [CHART]
35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.
Read MoreInfluence Of YouTube vs TV/Movie Stars, November 2014 [CHART]
54% of US teen internet users followed YouTubers on social platforms.
Read MoreImportance Of Mobile Apps To B2B Content Marketers, January 2015 [CHART]
83% of B2B marketers said mobile apps were important to content marketing.
Read More