Content Marketing
Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.
Read MoreNews Topics Consumed Via Twitter vs Facebook [CHART]
Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.
Read MoreTwitter Used For Breaking News [CHART]
Nearly six-in-ten Twitter news users use the site to keep up with a news event as it is happening.
Read MoreFacebook & Twitter As News Sources, 2113 & 2015 [CHART]
The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise.
Read MoreSocial TV Engagement Rates By Show Type, May 2015 [CHART]
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.
Read MoreB2B Marketers' Struggles With Content, March 2015 [CHART]
Among B2B marketers in North America, nearly four in 10 said it was difficult or somewhat difficult to come up with ideas for content marketing.
Read MoreThe Evolution Of Attention Metrics
Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.
Read MoreDaily Time Spent With Video By Device, 2011-2015 [CHART]
Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year.
Read MoreFacebook Organic Reach [INFOGRAPHIC]
This infographic by Quicksprout illustrates ways you can improve your content’s organic reach in Facebook.
Read MoreWhy Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
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