Content Marketing
Top Influencer Marketing Tactics, May 2015 [CHART]
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Read MoreOrganizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Read MoreHow Marketers Spend Their Time On Digital Campaigns, October 2015 [CHART]
In-house marketers are in agreement that the most time spent on a typical digital marketing campaign is in strategy and planning.
Read MoreB2B Lead Flow Obstacles, July 2015 [CHART]
Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.
Read MoreSocial & Search User Experience Benchmarks, July 2015 [CHART]
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
Read MoreConsumer Trust In Earned & Owned Media [CHART]
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Read MoreMobile Podcast Listeners By Age, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreTrust In Branded Content By Channel, July 2015 [CHART]
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Read MoreMothers' YouTube Video Preferences, Q1 2015 [CHART]
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Read MoreB2B Social Media Marketing Challenges, July 2015 [CHART]
53% of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization.
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