Content Marketing
Share Of Video Viewing Time By Device & Content Length, Q2 2015 [CHART]
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length.
Read MoreMost Effective & Difficult Types Of Video Content, September 2015 [CHART]
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
Read MoreMillennials' TV/Video Consumption, September 2015 [CHART]
Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.
Read MoreContent Marketing Effectiveness For Closing B2B Sales, July 2015 [CHART]
B2B sales content has the ability to affect the bottom line, but recent research suggests its performance isn’t up to par.
Read MoreTop Types Of Binge-Viewing Content, 2014 vs 2015 [TABLE]
Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
Read MoreTop Types Of B2B Lead Generation Content, Q2 2015 [CHART]
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
Read MoreStar Wars: The Force Awakens Trailer [STATISTICS]
The Star Wars: The Force Awakens trailer generated more than 58 million views during the week following its release on Facebook and YouTube alone.
Read MoreTop Challenges For B2B Lead Nurturing, August 2015 [CHART]
Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.
Read MoreValue Of Visual Communications, August 2015 [CHART]
Almost two-thirds of senior marketers in North America feel that visual assets (photos, videos, illustrations and infographics) are core to their brand story communications.
Read MoreInfluencer Engagement Challenges, May 2015 [CHART]
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
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