Content Marketing
Top Ways To Improve Email Subscriber Interactions, October 2015 [CHART]
Increased personalization ranks as the leading method by which companies feel they can improve email interaction among subscribers.
Read MoreUse Of Smart Phones For Podcast Listening By Generation, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreTwitter Shares Decrease 11% After Share Count Removal [CHART]
Twitter’s decision to remove share counts from its sharing buttons has resulted in an 11% decrease in content sharing on the network.
Read MoreSuccess Of B2B Video Marketing, September 2015 [CHART]
B2B marketers worldwide are using video to fulfill a variety of objectives. Most report that it’s working for their purposes, though not necessarily very well.
Read MoreNetflix Original Content Consumption, 2014 vs 2015 [CHART]
Between February 2014 and August 2015, the share of US Netflix users who didn’t watch any original content dropped by one-third.
Read MoreCreating Shareable Content [INFOGRAPHIC]
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.
Read MoreB2B Decision-Makers' Most Influential Information Sources, March 2015 [CHART]
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Read MoreB2B Decision-Makers' Most-Trusted Sources Of Information For Purchases, March 2015 [CHART]
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Read MoreTop Benefits Of Personalized Content, June 2015 [CHART]
Higher response and engagement rates are the No. 1 reason to use personalized content.
Read MoreMost Important B2B Marketing Tactics, September 2015 [CHART]
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
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