Content Marketing
Content Marketing Trends, B2C vs B2B, October 2015 [CHART]
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Read MoreTop Forces Disrupting The Marketing Industry, October 2015 [CHART]
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
Read MoreMost Effective Types Of Content For Social Media, October 2015 [CHART]
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
Read MoreBuyer's Journey Budgeting [INFOGRAPHIC]
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Read MoreConsumer Trust In Content Sources, October 2015 [CHART]
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
Read MoreConsumer Skepticism Over Content, October 2015 [CHART]
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.
Read MoreDroid Turbo 2 Review
A review of Verizon’s Droid Turbo 2 in terms of its capabilities as a content creation device.
Read MoreNorth American B2B Content Marketers, 2013-2015 [CHART]
88% of B2B marketers use content marketing.
Read MoreB2B Marketing Tactics & Technologies Expected To Deliver ROI, July 2015 [CHART]
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Read MoreB2B Marketers' Top Current & Future Technologies, July 2015 [TABLE]
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
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