Content Marketing
Why People Share Content Online [CHART]
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
Read MoreWhy People Unsubscribe From Marketing Emails
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Read MoreData Considerations For B2B Personas
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.
Read MoreHow Marketers Measure Customer Engagement [CHART]
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
Read MoreHow B2B Marketers Are Using Customer Lifescycle Marketing
The B2B world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
Read MoreTop & Most Challenging Lead Nurturing Tactics [CHART]
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Read MoreAudio Media Consumption Behavior [WEBINAR]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Read MoreFacebook Adds News Categories To Newsfeed
Facebook has added news categories to user newsfeeds to allow users to customize the types of news content they see.
Read MoreTypes Of Video Content Millennials Watch
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Read MoreShare Of Facebook Video Posts By Brands
YouTube videos only make up roughly one-quarter of all videos posted by brands on Facebook.
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