Content Marketing
Most Effective Recommendation Engine Tactics
Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreAttitudes Toward Influencer Content
Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?
Read MoreWhat Is Screencasting?
Screencasting is the recording of your on-screen activity accompanied by a voiceover explanation of the action taking place on the screen.
Read MoreTop Customer Journey Development Practices
Eight in 10 CX, analytics, customer care, and marketing professionals say that a journey-based strategy is very (39%) or extremely (40%) important to their organization’s overall success.
Read MoreSocial Video Plans, 2020
With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.
Read MoreMedia Relations Best Practices
Discover six often-overlooked media relations best practices companies should be using to get the most out of their public relations efforts.
Read MoreOn-Brand About Page
Lifetouch is a school photography company that has absolutely nailed it when it comes to the creative idea for its website leadership page.
Read MoreC-Suite B2B Content Consumption
Tuesdays and Wednesdays were found to be the most active consumption days of the week, making up about half of the days where users requested information, particularly those in finance, IT and human resources.
Read MoreHow To Submit Your Podcast To Pandora & Get Analytics
Watch a screencast tutorial for submitting your podcast to Pandora in order to get access to the platform’s new podcast analytics data.
Read More