Content Marketing
B2B Content Marketing Strategy Goals [CHART]
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Read MoreMarketers' Ability To Measure ROI By Online Channel [CHART]
![Marketers' Ability To Measure ROI By Online Channel [CHART]](https://e-strategy.com/wp-content/uploads/2016/09/Marketers-Ability-To-Measure-ROI-By-Online-Channel.png)
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Read MoreVideo Subscription Services Market Penetration [CHART]
Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016.
Read MoreMost Important Online Marketing Capabilities [CHART]
Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
Read MorePodcast Abandonment Rates [CHART]
A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.
Read MorePodcast Listening Frequency [CHART]
Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them.
Read MoreEmail Production Workflow [INFOGRAPHIC]
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
Read MoreMarketers' Familiarity With Dark Traffic [CHART]
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
Read MoreTop Factors For Successful Visual Content [CHART]
Although the vast majority of marketers are now producing visual content, creating a successful image or video isn’t always a simple task.
Read MoreTop Reasons Marketers Produce Visual Content [CHART]
The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.
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