Content Marketing
Tiny Food Video Trend
Interest in tiny food videos has really taken off during the past three years.
Read MoreFactors For Trust In Thought Leadership [CHART]
40% of C-suite executives consume thought leadership content on a daily basis.
Read MoreAmericans' Daily Social Media Use By Device [CHART]
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Read MoreB2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreEffective B2B Sales Content Types [CHART]
48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
Read MoreAmerican Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Read MorePre-Suasion: Preparing For Persuasion [INFOGRAPHIC]
This infographic, based on the research included in Author Robert Cialdini’s book Pre-Suasion, illustrates the importance of setting the stage for people to be in the right frame of mind in order to be persuaded by a marketing message.
Read MoreAudience Retention Rates by Length of Podcast [CHART]
Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.
Read MoreLocal Radio Newscast Completion Rates by Duration [CHART]
There is a sharp drop off in newscast listening when a cast exceeds five minutes.
Read MorePre-Suasion: Warming The Receptivity To Messages [VIDEO]
Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence.
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