Content Marketing
Where Marketers Get Their News [CHART]
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Read MoreSaying You In YouTube Videos [CHART]
Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.
Read MoreEffectiveness Of B2B Content By Social Channel [CHART]
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
Read MoreHow Generations Watch Online Videos [INFOGRAPHIC]
YouTube is the most popular channel among all generations for product review videos.
Read More64% Of Content Marketing Plans Built On Buyer Persona Strategy [CHART]
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
Read MoreLinkedIn Optimization [INFOGRAPHIC]
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
Read MoreTop B2C Persona Development Techniques [CHART]
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Read MoreBiggest Email Marketing Challenges [CHART]
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Read MoreVideo Emails [CHART]
Email marketers tend to rely on animated GIFs to get their video messages moving.
Read MoreAugmented Reality vs Virtual Reality [CHART]
US developers at virtual reality development companies or working on VR products are interestingly more enthusiastic about the long-term future of augmented reality.
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