Content Marketing
Contextually Relevant Video Ads' Effect On Women's Attention [CHART]
Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.
Read MorePinterest Purchasing By Gender [CHART]
Men report being more than twice as likely as women to have purchased a product or service after discovering it on Pinterest, per results of a Compete survey.
Read MoreBlog Purchase Influence By Generation [CHART]
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
Read MoreLeading Business Use Of Social Media According To Financial Advisors [CHART]
The survey found that of those using social media with business in mind, the highest percentage of respondents (21%) used the networks to find expert commentary and insights.
Read MoreTop 3 Categories Of 2008 Olympic Content Consumed Via Mobile [CHART]
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.
Read MoreDull, Irrelevant B2B Content [INFOGRAPHIC]
Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions.
Read MoreBuilding An Engaged Audience [INFOGRAPHIC]
This infographic from BlueGlass is a great guide for building an audience using content marketing.
Read MoreSmall Businesses vs. Big Brands [INFOGRAPHIC]
An infographic that illustrates how small businesses compete with big brands.
Read MoreAmerican TV & Online Video Viewers By Device [CHART]
Despite the growing use of second- and third-screen devices, TVs remain the dominant way that people get their video fix.
Read MoreBest Tweeting Days By Industry [TABLE]
Although only 19% of brand tweets are published on weekends, these tweets show engagement rates that are 17% higher than weekdays, according to a June 2012 Buddy Media report.
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