Content Marketing
TV Subscription Changes [CHART]
21% of American pay TV subscribers say they either reduced (14%) or eliminated (7%) their pay TV subscriptions in the past year.
Read MoreEffect Of Social Media Sites On Political Views [CHART]
Just 16% of respondents said they had changed their views about a political issue after discussing it or reading posts about it on a social networking site.
Read MoreTelevision Viewing Prompts Search – Content vs. Advertising [CHART]
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops).
Read MoreTime Spent Watching Online Video Content vs. Ads [CHART]
Advertising opportunities account for a sliver of all time spent watching digital video, just 1.5% of total time spent watching online video.
Read MoreAmerican Mobile Social Geo-Taggers By Social Network [CHART]
Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.
Read MoreOut-Of-Date Regional Website Content [CHART]
Much content that has already been created is out of date or otherwise behind. Simply creating a globalized presence is difficult enough—maintaining it is a continuous affair.
Read MoreFacebook Timeline & Content Engagement By Post Type [CHART]
During the 2012 Facebook Marketing Conference, the company said that when a brand posts an update to Facebook, only 16% of its fans actually see the content.
Read MoreTactics Coupled With Retargeting [CHART]
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Read MoreExclusive Social Media Content For Magazine Subscribers [CHART]
Many young magazine readers who use social media see potential for Facebook and Twitter exclusives from the magazines they read.
Read MoreFortune 500 Blogging, 2008-2012 [CHART]
Some 139 F500 companies (28%) have a corporate blog.
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