Content Marketing
How News Publishers Use Artificial Intelligence [CHART]
A number of publishers first focused on automating the writing process, with bots creating stories based on structured data such as box scores and financial reports.
Read MoreMarketing Persona Development [INFOGRAPHIC]
This infographic from Salesforce illustrates six steps to take when creating and deploying marketing personas.
Read MoreMarketing Video Tips [INFOGRAPHIC]
This infographic from MicroCreatives illustrates seven tips for creating outstanding videos for your organization’s marketing efforts and how to get a lot of engagement out of them.
Read MoreHow Companies Are Using Artificial Intelligence [CHART]
The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
Read MoreCompanies' Most Exciting Marketing Tactics [CHART]
Optimizing the customer experience continues to be the most exciting opportunity for digital marketers and e-commerce professionals around the world. Company respondents are the most excited by the prospects of customer experience optimization, as they have been for some time now.
Read MoreTop SEO Priorities [CHART]
Social media tops other priorities when it comes to SEO services in 2018. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).
Read MoreSponsored Content Labeling By Social Influencers [CHART]
According to a January 2018 survey of influencers worldwide from Zine, 52% of respondents said they labeled their content as sponsored. But the role of marketers in encouraging (or discouraging) disclosure is strong.
Read MoreUser Responses To Content Problems [CHART]
Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.
Read MoreB2B Companies Using Content Marketing, 2015-2019 [CHART]
Content has become a pillar of business-to-business (B2B) marketing. It can drive leads and enable buyers to self-educate along the path to purchase. In recent years, investment in content marketing has increased as more B2B leadership teams buy in to the programs.
Read MoreInfluencer Marketing Tools [INFOGRAPHIC]
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
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