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Content Marketing

Building YouTube Audiences [INFOGRAPHIC]

This infographic by FanBridge takes a look at how YouTube channel owners are building audiences.

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Paid Streaming Video Market Share, February vs. September 2012 [CHART]

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While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers.

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Big Data Drove Obama's Victory

On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.

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Select Social Media Channels Used For Political Information By Generation, April 2012 [CHART]

Social network users claim social content doesn’t influence their political opinions and activity but the evidence is adding up that they are wrong.

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Scouting Online Sports Fans [INFOGRAPHIC]

This infographic by Burst Media is based on a small sample of about 530 fans, so take it with some salt but it’s interesting nonetheless.

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Most Effective Types Of Content For Marketing, August 2012 [CHART]

The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.

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Marketers & Agencies That Have Defined A Content Marketing Strategy, August 2012 [CHART]

A solid minority of marketers, along with 13% of agencies, worldwide are already defining content marketing strategies.

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Beyond The Paywall: Paying For Local Journalism

300 newspapers now have some form of paywall in place online.

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Newspaper Paywalls [INFOGRAPHIC]

This infographic by BestCollegesOnline.org takes a look at newspaper paywalls.

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Facebook Post Reach, November 2012 [CHART]

A Facebook post will get half of its reach in the 30 minutes after it is published.

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