Content Marketing
B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]
Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.
Read MoreYouTube & News [INFOGRAPHIC]
According to YouTube, 800 million users use the search box and their subscriptions to better understand and get a perspective on what happened in the news.
Read MoreNew Marketing Channels Being Considered In The Next Year [CHART]
62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.
Read MorePrimary News Sources Of Mobile Users, September 2012 [TABLE]
A June survey from Pew put digital just 16 percentage points behind TV as the source where US news consumers got their news.
Read MoreAmerican Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]
Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.
Read MorePrint vs. Electronic Branded Content Spending, November 2012 [CHART]
Total spending on branded content per company in 2012 is up about 5%, and brand content is getting a larger share of marketing budgets.
Read MoreTime Spent Watching Mobile Video By Device, April-September 2012 [CHART]
the share of time spent watching online video on mobile phones and tablets continues to increase, passing 5% in August and hitting 5.4% in September.
Read MoreAmerican Digital Video Viewers, 2010-2016 [CHART]
By 2014, nearly three-quarters of all US internet users will watch video online at least once per month.
Read MoreMost Effective Types Of B2B Content For Improving Sales/Marketing Effectiveness, May 2012 [CHART]
Social media ranked with articles on brand websites as the leading content marketing tactics, used by 84% of respondents each.
Read MoreB2C Content Marketing Goals, August 2012 [CHART]
Most content marketing aims to drive pre- and post-sales activity.
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