Content Marketing
Time Spent On PCs vs Smart Phones By Content Type, July 2012 [CHART]
eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013.
Read MoreFrequency Of Mobile Video Sharing, November 2012 [CHART]
16% share mobile video content every day, and another 33% do so on a weekly basis.
Read MoreHow People Share Video From Their Mobile Phones, November 2012 [CHART]
92% of mobile video viewers said that they share mobile video content with others.
Read MoreOldSpice.com Traffic vs. Old Spice YouTube Traffic, July 2011-August 2012 [CHART]
Compete looked at how well Old Spice performed on its YouTube channel compared to its brand site during some popular ad campaigns.
Read MoreContent eShoppers Trust When Researching Products, October 2012 [CHART]
48% of online shoppers said they trusted content from brand websites.
Read MorePositive Effects Of Technology On The Arts [CHART]
Arts organizations tend to agree with the notions that the internet and social media have increased engagement and made art a more participatory experience.
Read MoreFrequency Of Social Media Posts By Arts Organizations [CHART]
Almost half (45%) of arts organizations say they are posting to social networks daily.
Read MoreTop Social Media Sites Arts Organizations Use [CHART]
Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.
Read MoreHow Arts Organizations Use Mobile Apps [CHART]
24% of arts organizations say they use mobile apps to provide content to the public.
Read MoreHow Arts Organizations Use Their Website [CHART]
The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.
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