Content Marketing
Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]
This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.
Read MoreLinkpocalypse [INFOGRAPHIC]
This infographic highlights recent link building missteps by some prominent brands the consequences.
Read MoreSuper Bowl XLVII-Related Searches During The Game [CHART]
This chart shows trending searches that were performed during the broadcast of Super Bowl XLVII.
Read MoreTop-Rated Media Brands Of 2012 [TABLE]
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals.
Read MoreYouTube Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention on YouTube pages.
Read MoreDevices People Use To Consume News & Entertainment By Demographic, 2013 [CHART]
In the 18- to 34-year-old demographic in particular, TV’s edge is slipping.
Read MoreTop Three Online & Offline Activities In America, January 2013 [CHART]
58% of US respondents read a newspaper, while 57% visited a social networking or blogging site.
Read MoreFlickr Eyetracking Attention Order [HEATMAP]
This EyeTrackShop heatmap illustrates the order in which people focus their attention on Flickr profile pages.
Read MoreMethods Online Americans Use To Watch TV, June 2012 [CHART]
Over half of respondents streamed via a PC, nearly half streamed through an internet-connected device, and 29% streamed through a mobile device.
Read MorePlatforms Used To Watch TV Everywhere Services, October 2012 [CHART]
On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.
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