Content Marketing
Optimal Mobile Video Length According To Mobile Video Viewers, November 2012 [CHART]
IAB found that videos between 3 to 5 minutes long were the sweet spot for consumers. Half of mobile video viewers viewed content of that length, and 20% viewed video content on their phones that was less than 2 minutes in length.
Read MoreHow People Share Mobile Phone Videos, November 2012 [CHART]
Since nearly all mobile video viewers are mobile video sharers, Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies.
Read MoreEyetracking: Where Soccer Fans Focus Their Attention During A Game [HEATMAP]
This eyetracking heatmap from Sport+Markt illustrates where soccer fans focus their attention while watching a soccer game.
Read MoreVine App Brand Awareness, January 2013 [CHART]
The overwhelming majority, 86.5%, said they were unaware of Vine.
Read MoreEvents & Social Media Marketing Checklist [INFOGRAPHIC]
This infographic from Marketo serves as a visual checklist for marketing your event via social media.
Read MoreOnline News Video Eyetracking [HEATMAP]
This heatmap from EyeTrackShop illustrates where people focus their attention on online news video using an example from CNN.
Read MorePinterest Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention on Pinterest pages.
Read More2013 Digital Marketing Budget Plans [CHART]
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Read MorePinterest Eyetracking [HEATMAP]
This heatmap illustrates where people focus their attention on Pinterest pages.
Read MoreStumbleUpon Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention at StumbleUpon.
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