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Content Marketing

The State Of Infographics [INFOGRAPHIC]

This infographic by Nowsourcing illustrates the effectiveness of infographics as a marketing tool.

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Trusted Sources Of General News & Information [CHART]

Trust in media is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information.

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Tumblr User Demographics [TABLE]

Just 6% of online Americans use Tumblr.

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Instagram User Demographics [TABLE]

Thirteen percent of internet users are taking and sharing pictures with Instagram.

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Pinterest User Demographics [TABLE]

Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.

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Select Social Media User Demographics, February 2013 [CHART]

Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).

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American Small Business Content Marketing Plans, 2013 [CHART]

More than half of respondents cited articles, social media content, blog posts and video as likely to play a larger role in 2013.

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American Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]

Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.

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American Small Business' Change In Content Marketing Efforts, 2013 [CHART]

Many small businesses are already using some form of content marketing to promote themselves—74% as of a January survey of US small businesses by BusinessBolts.com.

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Beyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]

This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.

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