Content Marketing
Most Popular Television Network Tablet Apps, February 2013 [CHART]
31.7% of tablet owners said they had downloaded a network TV tablet app.
Read MorePay TV Tablet App Use, February 2013 [CHART]
26% of respondents with tablets had downloaded their service provider’s tablet app. But even of those who had downloaded the app, only 18% said they’d used it.
Read MoreGeneration X Technographics, 2012 [CHART]
Gen Xers use social networking sites on at least a monthly basis (74.5% did so in 2012), and nearly two-thirds used Facebook in particular (65.6%).
Read MoreMeasuring ROI For Online Marketing Channels, January 2013 [TABLE]
In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.
Read MoreBeyond Social Media: Death Of Google Reader & QR Codes, Real-Time Marketing & YouTube's One Channel [PODCAST]
This week’s highlights: Death Of Google Reader & QR Codes; Real-Time Marketing; Home Improvement Marketing; YouTube One Channel Redesign; Facebook Cover Photos.
Read MoreAmericans' Awareness Of News Industry’s Financial Woes, March 2013 [CHART]
Fully 31% of respondents reported having stopped turning to a particular news outlet because they felt it was no longer providing them with the news and information they were accustomed to getting.
Read MoreZero-TV Homes, March 2013 [TABLE]
The number of Zero-TV households has more than doubled from 2007 to exceed 5 million.
Read MoreMulti-Screen Behavior, March 2013 [CHART]
Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is “content grazing” (68%), in which consumers use 2 or more screens to access separate or unrelated content.
Read MoreNews Audience Trends, 2011 vs 2012 [CHART]
Local TV saw a significant 6.5% drop in audience size between 2011 and 2012, finds Pew Research Center’s Project for Excellence in Journalism in its State of the News Media 2013 study.
Read MoreActivities Performed On Computers vs. Tablets vs. Smart Phones [CHART]
45% of consumers who use their mobile devices to shop report using the device to compare prices.
Read More