Top Marketing Data Challenges [CHART]

Chart: Top Marketing Data Challenges

Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.

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Webinar Conversion Rates

Chart: Webinar Conversion Rates

47% of registrants signed up for a webinar at least 8 days before the event, including about one-quarter (24%, up from 21% in 2016) signing up more than 2 weeks earlier.

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