Content Marketing
Americans' Leading Sources Of News By Media, June 2013 [TABLE]
FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.
Read MorePreferred Source Of News By Media & Demographic, June 2013 [TABLE]
Those older than 65 and those without a college degree were the most likely to prefer TV news.
Read MoreBranded Video Sharing Activity By Day Of The Week, July 2013 [CHART]
The data shows that sharing activity was highest on Fridays (15.9% above-average), with Wednesdays (+14.1%) and Thursdays (+7.5%) the next-most active days.
Read MoreWeekly Media Consumption Of US Boomers & Silent Generation, March 2013 [CHART]
Boomers spent more time on the web than with any other media channel, including TV.
Read MoreMothers' Time Spent With Mobile Apps, May 2013 [CHART]
Gaming is the most time-consuming mobile app category among mothers.
Read MoreReasons People Consider Cable TV Cord Cutting, June 2013 [CHART]
56% of US web users said other, less costly options might motivate them to cut pay TV and a comparable 55% cited not being able to afford cable anymore.
Read MoreUs Mobile Buyers By Device, 2011-2017 [TABLE]
Nearly 71 million tablet owners will make purchases via their device this year, compared with 53 million buyers using smart phones.
Read MoreMost Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.
Read MoreMost Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.
Read MoreMarketers' Plans To Use Video In Email, June 2013 [CHART]
Only 1 in 4 marketers say they currently use video in their email marketing messages.
Read More