Content Marketing
US Digital Content Subscribers By Content Type, 2013 [CHART]
Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.
Read MoreUS Internet Users Who Play Video Games By Type, 2013 [CHART]
Over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device.
Read MoreIn-Game Communication Among Online Gamers By Frequency, July 2013 [CHART]
The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players.
Read MoreTop Definitions Of Native Advertising, June 2013 [CHART]
Nearly all publishers say native advertising is “integration into the design of the publisher’s site and [an ad that] lives on the same domain.”
Read MoreDigital Ad Agencies' Attitudes Toward TV & Online Video, July 2013 [TABLE]
Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video.
Read MoreMost Effective vs Most Difficult B2B SEO Tactics, June 2013 [TABLE]
B2Bs’ ratings of most effective SEO tactics were similar to B2Cs’, as updating website content was No. 1 and original content came in just above keyword management.
Read MoreMost Effective & Most Difficult B2C SEO Tactics, June 2013 [TABLE]
Updating website content came out on top as the most important SEO undertaking, cited by 50% of marketers.
Read MoreHow People Stream Netflix, June 2013 [CHART]
The majority of Netflix streamers reported watching the service on their PC.
Read MoreHispanics' Pre-Travel Mobile Activities, April 2013 [CHART]
eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.
Read MoreSocial Media Fatigue, July 2013 [TABLE]
52% of social network users have either taken or considered taking a “vacation” from one or more social networks in the past year, and 24% plan to stop using or take a break from one this year.
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