Content Marketing Archives - Page 120 of 176

Why People Use Branded Mobile Apps, February 2013 [CHART]

43% said they used branded mobile apps to keep informed about the brand, product, store or company.

Consumer Attitudes Toward Irrelevant Website Content, July 2013 [TABLE]

74% of respondents claim to get frustrated with websites when content, offers, ads, and promotions appear that have nothing to do with their interests.

Share Of Average Time Spent Per Day Conducting Select Online Activities, 2010-2013 [TABLE]

As social networking and video reach plateaus for desktop time, these activities are growing more quickly on smart phones, and especially tablets.

Share Of Time Spent Per Day With Media Channels, 2010-2013 [TABLE]

US adults will spend 43.6% of their overall media time with digital this year, including 19.4% on mobile—compared to 19.2% on laptops and PCs.

Average Time Spent Per Day Using Media Channels, 2010-2013 [TABLE]

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year.

Fashionistas' Online Influences [INFOGRAPHIC]

NetBase created this infographic to illustrate the findings of their research about fashionistas’ online influences.

Social Networks From Which Marketers Cross-Post To Twitter, Q2 2013 [CHART]

52% OF marketers cross-posted content to Twitter from from Instagram, 34% from foursquare, 27% from Vine, and 25% from LinkedIn.

Email Overload & Mobile Opens, July 2013 [TABLE]

1 in 10 respondents said they dealt with more than 300 emails a day, with close to one-third of those saying that marketing and promotional emails accounted for at least three-quarters of their emails.

Multitainment Activity, July 2013 [CHART]

TV viewers frequently multitask, and while multitasking activities are varied, they often involve a second screen.

YouTube, Vine & Instagram Videos Shared On Twitter [TABLE]

Tweeted Vine videos are averaging 20 retweets, compared to 19 for YouTube and 7 for Instagram.