Content Marketing
Importance Of Original Programs When Choosing A Streaming Video Service, June 2013 [CHART]
63% of US internet users said that an offer of original content was at least somewhat important in influencing their decision to select a particular subscription service.
Read MoreTransformation Of B2B Commerce, September 2013 [CHART]
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
Read MoreOnline Radio Reach & Consumption, September 2013 [CHART]
53% of online Americans aged 12 and up listen to online radio, including personalized radio (39%), live streaming (27%) and on-demand music (18%) services.
Read MoreTop Content Marketing Channels, August 2013 [CHART]
The company website remains the most important channel for content, with 88% of marketers citing it.
Read MoreContent Creation Marketing Budgets, August 2013 [CHART]
48% of respondents reported devoting at least 10% of their budget to content creation, with 19% of marketers allocating 25% or more.
Read MoreContent Publishing Scheduling, September 2013 [CHART]
More than 3 in 4 respondents integrating social into their campaigns, social media posting most often happens irregularly without planning (29%).
Read MoreTop Content Marketing Channels, September 2013 [CHART]
Content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively.
Read MoreBreaking Bad's Story Sync, Auto-Refreshes & Colin Kaepernick's Favorite Tweets – Beyond Social Media Show [VIDEO]
Topics on episode 18 of the Beyond Social Media Show: Breaking Bad’s story sync; Century 21’s Breaking Bad Craigslist ad; Colin Kaepernick’s favorite tweets & social television.
Read MoreMarketers' Proficiency, September 2013 [CHART]
Only 40% of marketers rating their company’s marketing as effective.
Read MoreParents' Mobile Content Activities, August 2013 [TABLE]
Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.
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