Content Marketing
Most Important Marketing Areas For Next Three Years, September 2013 [CHART]
Identifying the most important marketing issues coming over the horizon was a significant challenge for many marketing professionals.
Read MoreBranding Effectiveness Of Native Mobile Advertising, August 2013 [CHART]
Nearly all respondents reported that native ads were very or somewhat effective at branding.
Read MoreAd Pros Who Buy Native Mobile Advertising, August 2013 [CHART]
Nearly half of US ad professionals surveyed by Sharethrough in August 2013 said they had used sponsored posts for online-only content distribution.
Read MoreBurger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]
Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!
Read MoreMost Effective B2B Content Marketing Tactics, October 2013 [CHART]
93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).
Read MoreAmerican Gamers Who Have Made In-Game Purchases By Game Type, Q2 2013 [CHART]
More than one-quarter of US web users reported having purchased through an app store a game that could be played via any device.
Read MoreGamers Who Play More Than 3 Games Per Week By Type, Q2 2013 [CHART]
More than half of adult US gamers played more than three Facebook games per week, and just fewer than half played at least that many mobile games.
Read MoreTypes Of Health Apps People Use, September 2013 [CHART]
The greatest percentage of respondents—50.9%—reported using fitness apps, followed immediately by 50.3% who used general health apps.
Read MorePay TV Subscribers By Channel & Age, June 2013 [TABLE]
Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix.
Read MoreTop Sites Used To Watch TV, June 2013 [CHART]
More than six in 10 respondents said they relied on Netflix to watch shows.
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