Content Marketing
Primary Entertainment Devices For Young Mobile Users, October 2013 [CHART]
Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.
Read MoreOnline Video & Broadcast TV Consumption, October 2013 [CHART]
34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+).
Read MoreTop Metrics Used To Measure Native Advertising, June 2013 [CHART]
The majority of US marketers used engagement to measure native advertising.
Read MoreOnline Brand Video Marketing Objectives, December 2012 [CHART]
The use of digital video for awareness is near universal, cited by 94.6% of US media agencies as an objective for brand video efforts.
Read MoreFS1 vs ESPN [INFOGRAPHIC]
This inforgraphic from Sports Management Degrees illustrates the new battle between FS1 and ESPN for sports television supremacy.
Read MoreSocial TV Behavior Of American TV Viewers, 2013 [TABLE]
A majority of social media users, tablet owners and smart phone users have used social networks while watching television.
Read MoreMost Valuable Content Marketing Elements For Lead Generation, May 2013 [TABLE]
Three-quarters of US SMBs actively worked on lead generation tactics, with a variety of different types of content used for this purpose.
Read MoreMost Popular TV Shows By On- & Offline Buzz, September 23-29, 2013 [TABLE]
The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.
Read MoreBritish Adults' Attitudes Toward Brand Content Marketing, October 2013 [CHART]
Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands.
Read MoreMarketing Areas Marketers Feel Most Confident Executing, September 2013 [CHART]
Seven in 10 respondents were confident when it came to brand building and 62% felt comfortable with content marketing.
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