Content Marketing
Anonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]
Topics on episode 22 of the Beyond Social Media Show: White House official Jofi Joseph fired over anonymous Tweets; Pharmaceutical ad warnings increase sales & much more!
Read MorePercent Of B2C Marketing Budgets Allocated To Content Marketing, August 2013 [CHART]
23% of B2C marketers—a significant number—were unsure how much of their total budget was allocated to the practice of content marketing.
Read MoreSocial Media Sites Used To Distribute B2C Content, 2012 & 2013 [TABLE]
Facebook was the most popular platform this year, used by 89% of B2C marketers.
Read MoreTop B2C Content Marketing Tactics, 2012 & 2013 [TABLE]
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
Read MoreThe Nofollow Tag [INFOGRAPHIC]
This infographic from Search Engine Land explains everything you needed to know about the Nofollow tag but was afraid to ask.
Read MoreReasons For Joining A Branded Online Community, October 2013 [CHART]
43% of online Americans between the ages of 16 and 54 have joined a brand community online, per results from UM’s Wave 7 study provided to MarketingCharts.
Read MoreB2C vs B2B Content Marketing, October 2013 [TABLE]
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.
Read MoreEffect Of eBook Device Ownership On Book Reading, August 2013 [CHART]
Device owners read an average of 18 books per year, compared with 11 among those without gadgets.
Read MoreAmerican eReader Users & Market Penetration, 2011-2017 [TABLE]
eMarketer estimates eReader use at 20% of the overall population in 2013.
Read MoreMost Difficult Inbound Marketing Tactics, September 2013 [TABLE]
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
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