Content Marketing
US Mobile Video Viewers & Long-Form Content, October 2013 [CHART]
Roughly 8 in 10 saying they would watch their favorite TV serial on their phone were it available.
Read MoreDevices Used By Baby Boomers To Consume Online Content, September 2013 [TABLE]
Only four in 10 of boomers used a mobile device to get online, with three in 10 accessing it on a smartphone and one in five via a tablet.
Read MoreSocial Engagement Rates By Post Types, Q3 2013 [CHART]
Likes account for the vast majority – 87% – of social engagement, but that share is inching back at the expense of comments and shares.
Read MoreDemographics Of Instagram Users, October 2013 [CHART]
Some 20% of female cell phone users aged 18 and up use Instagram, compared to 16% of males.
Read MoreSales Representatives' Frustrations With Sales Materials, October 2013 [TABLE]
7 in 10 sales reps responding to the survey indicated that they get sales materials from marketing, but 42% of those say that they’re “rarely” or “never” have a hand in the development process.
Read MoreChange In The Amount Of B2B Content Creation During Past Year [CHART]
Fifty-eight percent of B2B marketers plan to increase their content marketing budget over the next 12 months, up from 54 percent last year.
Read MoreEffectiveness Of Social Media Sites Among B2B Users [CHART]
LinkedIn is the only platform that the majority of B2B marketers consider to be effective.
Read MoreSocial Sites Used By B2B Marketers To Distribute Content [CHART]
B2B marketers now use an average of six social media platforms to distribute content, versus five last year.
Read MoreB2B Content Marketing By Tactic [CHART]
Compared to last year, the average number of tactics used has risen from 12 to 13.
Read MoreB2B Marketers Who Have A Content Strategy [CHART]
A documented strategy makes a difference, as 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
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