Content Marketing
TV & Mobile Multitasking Trends, November 2013 [CHART]
60% of smart phone and tablet owners surveyed during Q3 said they used their mobile device while watching TV, up from 52% in Q1.
Read MoreAmerican English Dialects [MAP]
Robert Delaney, a reference associate at Long Island University, developed a dialect map that identifies 24 regions of American English.
Read MorePresentation Use Statistics, 2013 [PRESENTATION]
SlideShare has released it’s Zeitgeist 2013 presentation detailing how people used presentations this year. Image sizes grew 16% from last 2012.
Read MoreBilly Joel To Play Madison Square Garden…Monthly & The Anchorman 2 Rollout – Beyond Social Media Show [VIDEO]
In Episode 25: Microsoft’s Smart Bra; SpaghettiOs Pearl Harbor Tweet; 4AutoInsuranceQuote.com exploits Paul Walker’s death; Billy Joel plans to play house band for Madison Square Garden; the Smarty Ring; the Anchorman 2 public relations campaign; the Toyota Corolla Collaborator; Punch Pizza raises its own minimum wage; drone coverage of Thai protests; Subway franchise game; some shiny new stuff & much more.
Read MoreContent Marketing Measurement [INFOGRAPHIC]
This infographic by BrandPoint illustrates how to measure content marketing efforts.
Read MoreUse Of Site Search Data To Inform Marketing Programs, November 2013 [CHART]
Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs.
Read MoreMillennials & Traditional TV, Q3 2012 vs Q3 2013 [CHART]
Millennials (18-34) who don’t subscribe to pay-TV appear to be increasingly relying on over-the-air (OTA) options as their main source of TV programming.
Read MoreTop 10 Most Shared Video Ads Of 2013 [CHART]
Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.
Read MoreStreaming TV & Movies At Home vs Out Of Home By Device, September 2013 [CHART]
One-quarter of internet users reported using their smartphones to watch streaming TV and movies while on the go, and nearly as many said the same about tablets.
Read MoreUse & Effectiveness Of Marketing Tactics, August 2013 [TABLE]
Though throwing a Facebook or Twitter button on a website may be easy, cheap and common, respondents to ExactTarget’s survey didn’t find this nearly as effective as tactics requiring a little more effort and interaction.
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