Content Marketing
Global Mobile Gaming Revenues, 2013 & 2018 [CHART]
Newzoo determined that the market overall would grow by about 162.6% between 2012 and 2016.
Read MoreGlobal Mobile Gaming Revenues By Device Type, 2012, 2013 & 2016 [CHART]
In 2012, tablets accounted for just over 23% of the mobile gaming market, while smartphones boasted a portion of nearly 77%—a 54-percentage-point lead.
Read MoreSocial TV Behavior, Q1-Q3 2013 [CHART]
During Q3, 15.4% of adult respondents in the US and Canada claimed to post about what they’re watching, up from 12.8% in Q2 and 11.5% in Q1.
Read MorePrimary B2B Content Marketing Revenue Drivers, December 2013 [CHART]
While B2B marketers are having some trouble measuring the ROI of their content marketing efforts, they’re fairly clear on which capabilities can best improve the revenue contributions of those efforts.
Read MoreUnaided Brand Recall For Online Video By Device, June 2013 [CHART]
Millennial video viewers recalled ads with less frequency than did Gen Xers, no matter what device was being used to watch content.
Read MoreHow People Watch Mobile Online Video by Device & Generation, June 2013 [TABLE]
Video apps emerged as a popular means of watching digital videos across all age demographics.
Read MoreTypes Of Online Video Viewed By Generation, June 2013 [TABLE]
Millennials were more likely to watch digital videos in almost all content categories than their older counterparts.
Read MoreB2B Marketers & Content Marketing Measurement, December 2013 [CHART]
Only 23% of B2B marketers rate their company as strong at measuring the ROI from content marketing.
Read MorePay-TV & Streaming Service Subscriptions, December 2013 [CHART]
Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service.
Read MoreApps Americans Use Regularly, November 2013 [CHART]
Weather apps are regularly used by 46% of Americans, easily topping banking/financial apps (29%), music-related apps (28%) and news apps (25%).
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