Content Marketing
Content Marketing Metrics [INFOGRAPHIC]
This infographic from SEMRush illustrates 23 metrics to measure your content marketing efforts.
Read MoreTop B2B Demand Generation Tactics [CHART]
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers.
Read MoreMarketing Flywheel [INFOGRAPHIC]
This infographic from Outgrow illustrates using the flywheel concept as a methodology for growing your business. Watch HubSpot CEO Brian Halligan discuss the concept.
Read More9 No-Cost Customer Acquisition Tactics [INFOGRAPHIC]
This infographic from QuickSprout illustrates 9 no-cost tactics you can use to acquire new customers.
Read MorePodcasts' Share Of Ear [PRESENTATION]
The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.
Read MoreAmazon's Challenge To Apple's AirPods = More Time For Content
Amazon is planning to challenge Apple in the wireless earbud market. If Amazon is successful, it will free up a great deal more of consumers’ time that they will fill with content consumption.
Read MoreMost Difficult B2B Marketing Skills To Hire For [CHART]
92% of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill.
Read MoreNetflix Paid Streaming Subscribers, 2012-2018 [CHART]
Netflix’ subscriber growth rate remains constant. Looking at the trend from Q2 2012 through Q4 2018, the cumulative trendline appears solidly consistent.
Read MoreB2B Content By Buying Stage [CHART]
Nearly half (47%) of the content created by B2B marketers in 2018 was created for the early stage of the buyer’s journey, according to a study from the Content Marketing Institute.
Read MoreMost Difficult Marketing Technology To Implement [CHART]
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.
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