Content Development
Posting Original Photos & Videos, 2012-2013 [CHART]
Half of internet users post original photos online, while a quarter post videos they have taken themselves.
Read MoreB2C vs B2B Content Marketing, October 2013 [TABLE]
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.
Read MoreMost Difficult Inbound Marketing Tactics, September 2013 [TABLE]
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
Read MoreNative Advertising & Content Creation Spending Plans, September 2013 [CHART]
Roughly 2 in 3 marketers and agencies surveyed indicated that they are somewhat or very likely to spend on native ads and content creation in the next 6 months.
Read MoreMost Effective vs Most Difficult B2B SEO Tactics, June 2013 [TABLE]
B2Bs’ ratings of most effective SEO tactics were similar to B2Cs’, as updating website content was No. 1 and original content came in just above keyword management.
Read MoreMost Effective & Most Difficult B2C SEO Tactics, June 2013 [TABLE]
Updating website content came out on top as the most important SEO undertaking, cited by 50% of marketers.
Read MoreBranded Content Acquisition Sources, April 2013 [CHART]
Fifty-eight percent of agencies said they had obtained branded content from the publishers from whom they purchased media, making it the most popular source.
Read MoreWeb Series Costs [INFOGRAPHIC]
This infographic by The Danger Brain breaks down the costs of producing a web series using Video Game High School as an example.
Read MoreEffectiveness of SEO Tactics for B2B Marketing [CHART]
Marketers rate the effectiveness of SEO tactics for B2B Marketing.
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