Content Development
SMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]
More than 7 in 10 US SMBs are buying some type of digital services today.
Read MoreHow B2B Marketers Ensure Messaging Consistency, December 2014 [CHART]
B2B marketers were most likely to depend on templates and tools to reinforce training to maintain message consistency.
Read MoreContent Marketing Performance By Discipline, August 2014 [CHART]
Two-thirds of respondents indicate that their organizations are either underperforming (56%) or not performing well at all (10%) when it comes to content marketing’s business results.
Read MoreTypes Of Content Brands Develop For Social Media [CHART]
Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.
Read MoreHow Organizations Handle Content Development [VIDEO]
44 percent of brands have hired a social media leader to manage content production.
Read MoreTime Investment In Social Media Marketing By Activity, May 2014 [CHART]
The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.
Read MoreMost Effective vs Difficult SEO Tactics, April 2014 [TABLE]
Quality content creation was the most effective SEO tactic, cited by 57% of marketers.
Read MoreMost Effective & Most Difficult SEO Tactics, April 2014 [CHART]
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.
Read MoreDemographics Of Citizen Media Creators [TABLE]
Fully 54% of internet users post photos or videos online that they have taken themselves.
Read MoreDemographics Of Video Content Creators [TABLE]
Some 26% of internet users post videos they take online, about half the proportion who post their own pictures.
Read More