Content Development
State Of Content Marketing 2020 [INFOGRAPHIC]
This infographic by Upland Kapost animates the state of content strategy, production, and best practices in 2020.
Read MoreB2B Marketing Budget Changes Due To COVID-19
Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, surveyed more than 450 B2B marketing professionals about how they expect to adjust their marketing plans because of the pandemic. The findings include: 72% project overall 2020 B2B marketing budgets will increase, stay the same, or only be cut moderately…
Read MoreContent Creation Tools Used By Gen V [CHART]
Every generation believes they’ve got one up on the generations that came before them and the youths of Gen V (the generation born roughly between 1995 and 2010) are no different.
Read MoreDirect Response Copy That Converts [INFOGRAPHIC]
This infographic from Koeppel Direct illustrates the factors that contribute to copywriting that converts.
Read MoreContent Development [INFOGRAPHIC]
This infographic from Smart Blogger illustrates ten aspects of content development.
Read MoreSocial Media Stories Use By Youth [CHART]
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
Read MoreContent Marketing Challenges [INFOGRAPHIC]
This infographic from SEMRush highlights the content marketing challenges outlined in a white paper collaboration with the Content Marketing Institute.
Read MoreHow Companies Are Using Artificial Intelligence [CHART]
The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
Read MoreTop Digital Marketing Skills [CHART]
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Read MoreB2B Content Marketing Success Factors [CHART]
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
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