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Consumer Spending

US Retail Sales By Category [CHART]

Americans spend $600 billion a year on groceries, the largest retail category by far. Less than 1% of those sales occur online.

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Americans' Spending Patterns By Generation, August 2014 [TABLE]

Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.

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Mobile Share Of eCommerce Spending, Q2 2010-Q2 2014 [CHART]

Mobile commerce spending grew by 47% year-over-year in Q2, buoyed by a 75% gain in tablet spend (as opposed to a 29% rise in smartphone commerce).

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Likely Response To Winning $100,000 By Generation, May 2014 [TABLE]

18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.

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Share Of New-Vehicle Sales By Generation, H1 2013 vs H1 2014 [CHART]

During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.

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Back to School Spending, 2004-2014 [CHART]

Families with children in grades K-12 will spend an average of $699.28 this back-to-school season on apparel, shoes, supplies and electronics.

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Americans' CPG Brand Spending, Q2 2011 & Q2 2014 [CHART]

American consumers are showing more loyalty to regular CPG brands than they did 3 years ago.

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Gen X & Baby Boomers' Luxury Spending Plans, July 2014 [TABLE]

While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.

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Consumer Spending & Savings Trends, July 2014 [CHART]

Some 83% of respondents reported having purchased generic or store brand goods during the 4 weeks prior to the survey.

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How Much Mothers Spend On Unplanned Purchases For Family, June 2014 [CHART]

Mothers were spending thousands of dollars each year on unplanned items—$2,600, on average, for those who went shopping for their families weekly.

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