Technographics
Effect Of Online Discounts On In-Store Purchases [TABLE]
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.
Read MoreSmart Phone Users By Household Income [CHART]
Smart phone users tend to come from higher-income households.
Read MoreMobile Promotional Messages [CHART]
65% of smart phone owners said they would want to receive promotional messages once a week or more, almost double the proportion (34%) of standard mobile phone owners.
Read MoreTypes Of Ads Seen By Internet TV Viewers [CHART]
57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.
Read MoreTime Spent Watching Online Videos Worldwide By Length & Device [CHART]
Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.
Read MoreHow TV Viewers React On Their Connected TVs After Viewing Ads [CHART]
30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.
Read MoreUS College Student Smart Phone Users [CHART]
By the time the class of 2016 graduates, close to 90% of college students in the US will own a smart phone.
Read MoreHow Men Use Their Video Game Consoles [CHART]
More than one in 10 men said they were taking advantage of consoles’ internet connectivity by using them as over-the-top devices to stream TV shows and movies.
Read MoreConsumer Electronic Devices Men Favor For Entertainment [CHART]
Men are favoring their computers—and not their televisions—when looking to be entertained.
Read MoreConsumer-Generated Online Product Videos
36% of apparel shoppers watch customer testimonial/review videos during their research.
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