Technographics
Prevalence Of TV Everywhere Service Use, January 2013 [CHART]
Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.
Read MoreNorth American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]
The iPad saw the greatest percentage of publishers charging for content across publication categories.
Read MoreConsumer vs. Professional Reviews' Influence Over Electronics Purchase By Device, September 2012 [CHART]
Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read MoreMobile Consumers' Attitudes Toward Shopping Apps, December 2012 [CHART]
Two-fifths of smartphone and tablet shoppers said using a shopping app strengthened their connection to the brand.
Read MoreGlobal Facebook Ad Spending By Device & OS, December 2012 [CHART]
Breaking down how that mobile spending was distributed by device, the company found, unsurprisingly, that on smartphones, Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices.
Read MoreMobile Search Engine Traffic Market Share, Q4 2012 [CHART]
Mobile activity on Google far outpaced Yahoo and Bing.
Read MoreActivities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]
Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.
Read MoreGeneration V Mobile Device Use By Age, 2012 [CHART]
54% of 6- to 12-year-olds with access to an internet-enabled phone (and 34% of those accessing any sort of mobile phone) said they used it to play games.
Read MoreDevice Ownership Among American Households With Children, 2010 & 2012 [CHART]
Nearly all households with kids ages 0 to 8 had computers and a large majority had web-enabled phones.
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