Technographics Archives - Page 33 of 86

How US Technology Consumers Respond To Mobile Ads, 2012 [CHART]

Tablet owners in 2012 to be far more likely than smart phones owners to click on ads, and also to research or purchase a product after seeing an ad.

Us Mobile Buyers By Device, 2011-2017 [TABLE]

Nearly 71 million tablet owners will make purchases via their device this year, compared with 53 million buyers using smart phones.

Global Smart Device Users By OS & Form Factor, February 2013 [CHART]

Diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category.

What People Do After Visiting Yelp, July 2013 [CHART]

Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews.

Hispanic Smart Phone Adoption & Video Viewing, June 2013 [CHART]

Hispanic households are more likely the average American household to own at least a single smart phone and they’re also more likely to be found watching video on their smart phones.

College Students' Multitainment Activities, February 2013 [CHART]

The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.

Global Online Entertainment Activities By Device, Q1 2013 [TABLE]

Watching a video clip was the most popular activity, followed by checking for information on music, leisure or entertainment, and then playing an online game.

Devices College Students Own, June 2013 [CHART]

The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.

American Tablet Owners By Model, 2013 [TABLE]

Android tablets were in use by 59% of tablet-owning households in 2013, the same percentage that reported owning Apple’s iPad or iPad mini.

Demographic Profile Of American Tablet Owners, November 2010-May 2013 [TABLE]

Tablet ownership among Hispanics made a big leap, with penetration rates rising from 20% in August 2012 to 34% by May 2013.