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Technographics

How People Stream Netflix, June 2013 [CHART]

The majority of Netflix streamers reported watching the service on their PC.

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Where Americans Use Their Smart Phones, July 2013 [TABLE]

72% of smart phone owners are within 5 feet of their devices the majority of the time.

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US Mobile Search Advertising Growth By Metric & Device, Q2 2013 [CHART]

US mobile paid search spend more than doubled year over year on both smart phones and tablets. By comparison, total search spend was up only 7% over Q2 2012.

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Post Mobile Research Actions Taken By US Boomers & Silent Generation, March 2013 [CHART]

Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.

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US Smart Phone Ownership & QR Code Scanning, June 2011-May 2013 [CHART]

Spending on mobile recognition, of which QR codes are a primary component, ought to almost double this year to reach $164 million, before continuing to grow strongly, reaching $364 million in spending by 2015.

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Mothers' Time Spent With Mobile Apps, May 2013 [CHART]

Gaming is the most time-consuming mobile app category among mothers.

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Devices Used To Book Travel, March 2013 [CHART]

Many travelers remain more comfortable booking on a laptop, with 63% of mobile users purchasing travel via computer.

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Devices Used To Research & Purchase Travel, March 2013 [CHART]

40% of digital travel researchers will plan trips via tablets and smartphones in 2013.

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American Doctors Who Use Tablets Professionally By Age, January 2013 [CHART]

More than half of physicians ages 44 or younger used tablets for professional purposes.

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American Doctors Who Use Smart Phones Professionally By Age, January 2013 [CHART]

Nearly nine in 10 doctors under 35 used their smart phones for professional purposes, the highest level among all age groups.

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