Technographics
Doctors' Informational Tasks By Device, August 2013 [TABLE]
The most common digital activity among US physicians in the survey was accessing the internet, at 97%.
Read MoreAmerican Tablet Adoption By Demographic As Of January 2014 [CHART]
The 30-49 age group continues to have the highest tablet adoption rate – of 52% – although the 18-29 demo has closed the gap by virtue of its 48% penetration rate.
Read MoreAmerican Tablet Penetration, January 2014 [CHART]
44% of US online consumers owned tablets as of December 2013, up 6 points from a year earlier.
Read MoreDevices Used To Read eBooks, December 2011 vs January 2014 [CHART]
A preference for dedicated eReaders over tablets seems to be eroding among eBook readers.
Read MoreAmericans Who Have Read A Book vs eBook In The Past Year, 2011-2014 [CHART]
The percentage of respondents who had read a print book over the preceding 12 months had dipped and then rebounded between 2011 and 2014, while the use of ebooks had seen steady gains.
Read MoreMobile Ad Traffic & Monetization Performance By OS, Q3 vs Q4 2013 [TABLE]
Android phones may have pulled ahead of iPhones in Q4 mobile phone ad traffic share.
Read MoreMobile Devices American Parents Own By Age Of Child, November 2013 [TABLE]
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Read MoreTechnographic Generational Gap By Device, January 2014 [TABLE]
Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.
Read MoreHoliday Purchases via Retailer's Mobile App, January 2014 [CHART]
Roughly one-third of respondents – each of whom own a smartphone, and 65% of whom own a tablet – claimed to have made a holiday gift purchase using a retailer-branded application on a smartphone or tablet during the season.
Read MoreConsumer Electronics Owned By Americans, January 2014 [TABLE]
Of the 12 consumer electronics devices identified, 9 see penetration rates of 67% or higher among Super Tech Adopters.
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