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Media Consumption

Video Viewers By Age, December 2013 [CHART]

The adult (18+) TV audience is more than twice as likely to be aged 55 and older (45% share) than it is to be aged 18-34 (21% share).

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Online Radio Reach & Consumption, 2008-2014 [CHART]

Some 36% of Americans aged 12 and up listen to online radio on a weekly basis, up from 33% last year and 29% a year earlier.

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Americans' Time Spent Online By Device, February 2013-January 2014 [CHART]

Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop.

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Media Consumption Channels Used By Hispanics, September 2013 [CHART]

US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type.

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The Evolution Of News & Social Media [INFOGRAPHIC]

This infographic by the University of Florida Online tracks the parallel evolution of major news and social media outlets.

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Affluent Smart Phone Owners' Mobile Use, February 2014 [TABLE]

Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.

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Olympics Media Consumption [CHART]

Just over one-third of respondents said they would follow the Olympics coverage on the internet.

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Always-On Consumers By Channel Use, February 2014 [CHART]

3 in 4 Always-On Consumers visit social networks, while two-thirds frequent news and magazine websites and half visit company websites.

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Doctors' Informational Tasks By Device, August 2013 [TABLE]

The most common digital activity among US physicians in the survey was accessing the internet, at 97%.

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Working Moms' Traditional Media & Lifestyle Habits, February 2014 [TABLE]

Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent.

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