Media Consumption
B2B Decision-Makers' Most Influential Information Sources, March 2015 [CHART]
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Read MoreMillennials' TV/Video Consumption, September 2015 [CHART]
Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.
Read MoreHalf-Life Of Media/Entertainment, Finance & Shopping Apps, September 2015 [CHART]
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
Read MoreAmerican's Attitudes Toward Screen Time By Demographic, July 2015 [CHART]
54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.
Read MoreRadio's Reach Among Hispanics & African Americans, March 2015 [CHART]
More than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight.
Read MoreAmericans' Trust In Mass Media, 2001-2015 [CHART]
Trust in the mass media remains at a record low among Americans.
Read MoreStreaming Video Households, July 2015 [CHART]
4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.
Read MoreConsumer Trust In Earned & Owned Media [CHART]
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Read MoreTrust In Branded Content By Channel, July 2015 [CHART]
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Read MoreMothers' YouTube Video Preferences, Q1 2015 [CHART]
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
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