Consumer Generated Media
NHL Gets Online Video Marketing
While the NFL and Major League Baseball are busy locking down online content, the NHL is setting their video content free online.
Read MoreMicrosoft Windows 7 Launch House Party Parody
A simple but effective remix to make Microsoft’s original promotional video urging people to hold Windows 7 launch house parties somewhat less cringe-inducing.
Read MoreThe One Big Thing: FTC Disclosure Rules – What Everyone Should Know About Online Endorsements
The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age.
Read MoreBrett Favre Online Chatter
Interest in tonight’s Vikings/Packers showdown is expected to be so high that it will break regular-season television ratings for an NFL football game. And that is, of course, due to one person: Brett Favre.
Read MoreJay Smooth On The Fall of Mass Media Reductionism
Jay Smooth is the creator of the Hip-Hop Music Blog, and video blogging site IllDoctrine. In 1991, he founded what has become New York’s longest running hip-hop radio show, WBAI’s Underground Railroad. Here he talks about the decline of mass media’s influence on the perception of cultures generally and on the perception of young black men, specifically.
Read MoreInternet People 2
A sequel to Internet People that pays homage to online personalities with song.
Read MoreIs Social Media A Fad?
Is social media a fad? Or is it the biggest shift since the Industrial Revolution?
Read MoreThe One Big Thing: Facebook Buys FriendFeed
The One Big Thing you need to know about this week is Facebook’s acquisition of FriendFeed.
Read MoreManaging Online Criticism
Watch a short interview by Jeremiah Owyang with community manager Connie Bensen during which Connie provides some tips on handling online criticism.
Read MoreGeneral Social Media Best Practices
A list of social media best practices.
Read More