Consumer Generated Media
Beyond Social Media: Brandjacking [PODCAST]
This week’s highlights include a case of hijacked hashtags, Cheerios app fail, how social media shares the pain of a national tragedy, and Instagram’s suicide note.
Read MoreBeyond Social Media: Social Democracy & Newspaper Paywalls [PODCAST]
This week’s highlights of social use during the election, the corporate reputation list, and newspaper paywalls.
Read MoreBeyond Social Media: Debate Humor #Fail? Can Sasquatch Sell? & Target Falling For You [PODCAST]
Is hijacking the debate with humor smart? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You campaign.
Read MoreConsumer-Generated Online Product Videos
36% of apparel shoppers watch customer testimonial/review videos during their research.
Read MoreThe Unfulfilled Promise Of Online Video
Despite statistics that show increasing adoption of online video by both consumers and corporations, the promise of the medium remains largely unfulfilled.
Read MoreConsumers Trust Themselves
63% of social media users say consumer ratings are a preferred source for product or service information.
Read MoreTwitter Customer Service
71% of those who have complained about a company on Twitter have never received a response from that company.
Read MoreThe Web's Collective Mind
An estimated 1 million workers have been paid between $1-2 billion for crowdsourcing projects.
Read MoreThe Harry Potter Franchise
Harry Potter books have sold more than 400 million copies worldwide.
Read MorePunch Pizza Restaurant Marketing
Edwina Reckel is a public relations student at the University of Minnesota. She used Tunheim client Punch Pizza for a case study.
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