Consumer Generated Media
Crisis Communications – How To Manage Negative News
Stephanie Fox, Kris Patrow & David Erickson of Tunheim Partners discussed crisis communications and how to manage negative news on April 2, 2009.
Read MoreThe Effect Of Blogs & Online Reviews On Restaurants & Hotels – Interview Notes
To what extent do they influence readers’ opinions, and, ultimately, what effect do they have on the bottom line?
Read MoreIs Obama Crowdsourcing Accountability, Politics, Or Both?
The idea is long overdue, frankly, but this also happens to be a case where politics makes good policy.
Read MoreWhere The Hell Is Matt?
What were the factors that contributed to the success of Matt Harding’s viral videos and can they be duplicated?
Read MoreGoogle Let's Users Customize Search Results
If comments and link promotion eventually become a standard element of search results, logged in or not, or if all comments are visible to all users, then these features will have a profound impact on search marketing and online reputation management.
Read MoreFair Use: Let's Go Crazy
But what, exactly, is Universal Music accomplishing by hassling a Pennsylvania mother over the use of a few seconds of ambient, garbled music to which they hold a copyright?
Read MoreBrett Favre Saga In Search – Vikings Uniform Photo Drives Traffic
An examination of the search behavior of people looking for a photo of Brett Favre in a Minnesota Vikings uniform.
Read MoreData Portability Is Bassackwards
What I want is a single account from which to create my online content.
Read MoreDakota County YouTube Video PSA Contest
The Dakota County Public Health Department in Minnesota has just completed a YouTube video PSA contest that encourages local teens to keep their cars smoke-free.
Read MoreCitizen Branding On The Campaign Trail
Watch Baracky: The Movie, an example of citizen branding of a candidate.
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